Из российских аптек стали исчезать дешевые лекарства. Производители заявляют, что аптеки сами отказываются продавать дешевые препараты. Падение продаж лекарств ценой от 50 до 500 рублей снизилось впервые за три года, говорится в отчете DSM Group. Эксперты связывают это с тем, что аптекам просто выгоднее продавать дорогие препараты – на них с производителями обычно заключены маркетинговые контракты.
В аптеках объясняют такие показатели инфляцией. Представительница сети «36,6» заявила, что дешевые препараты переходят в другой сегмент из-за подорожания, а сам ассортимент не меняется. Вместе с тем отсутствие в аптеках дешевых лекарств связано с тем, что производители не хотят выпускать такие препараты на рынок. Особенно это касается препаратов, входящих в перечень жизненно важных.
Аналитики из DSM Group считают, что дешевые лекарства постепенно будут исчезать из ассортимента аптек. Продавать дешевые лекарства менее выгодно. При этом объемы производства напрямую зависят от объема продаж, так что не исключено, что уменьшится и объем производства дешевых лекарств. Минпромторг и Минздрав планируют ввести строгие требования к ассортименту аптек и наказывать аптеки за несоблюдение этих требований. Законодатели намерены добиться ограничения монополизма сетей. По версии Росстата, среднестатистический житель России в месяц тратит на лекарства менее тысячи рублей.
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